Ogilvy Helming Global Kodak Effort

New International Strategy Devised In Face Of Fuji Challenge
NEW YORK–Moving beyond its previously fragmented approach to worldwide branding, Eastman Kodak and its agency, Ogilvy & Mather, are in production on the client’s first global umbrella image campaign, set to launch early next year.
The Rochester, N.Y.-based company has developed a unified global strategy to drive product usage. Ads will build upon such campaigns as the “Tall Tales” spots in the U.S., a series of energetic vignettes showing people taking advantage of Kodak technology and products.
An undetermined number of TV spots, shot in locations such as Barcelona, Spain, is expected to roll into worldwide markets, including the U.S.,