Oasis Succeeds in Tennis Courtship

NEW YORK Prince Sports, the maker of tennis racquets, has awarded its estimated $5 million creative account to Oasis Advertising following a review.

After buying itself and Ektelon brands back from Benetton in April 2003, Prince Sports relocated to the brand’s birthplace outside Princeton, N.J.

Oasis will unveil work presented during the review in a campaign themed “Rule the court.” That work will debut at the start of this year’s U.S. Open on Monday. The campaign aims to “inspire players of all levels to break free from ordinary play and reposition Prince as a more youthful and performance-oriented tennis brand,” a representative said.

New York-based Oasis was founded in 1993. Its client roster includes Toyota Motor North America, Sharp Electronics, Siemens, the Tourism Board of India and the National Center for Family Literacy. Oasis is a division of Dentsu Business Development Group.