Oasis Names Managing Director

Jeff McClelland, former senior partner/managing director of Ogilvy & Mather’s Brand Integration Group, last week was named man-aging director for Oasis in New York, a new post.

McClelland, 40, will oversee the shop’s 35 staffers and run Sharp Electronics’ $25 million U.S. creative account. McClelland reports to Oasis president Rand Pearsall.

Oasis was created in 1993 and bought by Dentsu in November. The purchase followed a joint partnership between Dentsu—which handles Sharp in Japan—and Oasis that had begun several months before.

Oasis landed Sharp’s U.S. creative account following the creation of the partnership, which was set up to help Dentsu avoid conflicts and raise Oasis’ profile. Sharp wants to increase its U.S. presence, McClelland said. “The way this is going to work involves using Dentsu’s clout along with Oasis’ entrepreneurial sensibility to bring them greater exposure,” he said.

“We’re in a big growth mode, particularly with Sharp,” Pearsall said. “Jeff is able to combine large agency experience with a small agency mind-set.”

McClelland managed the Northwest Airlines account at Ogilvy until he lost his job in December in a round of layoffs that hit after Sept. 11, he said.

Before joining Ogilvy in 1998, McClelland worked as partner/group account director at Euro RSCG Tatham Partners in New York, where he worked on Red Lobster. Prior to that, McClelland was at Kirshenbaum Bond & Partners.

Oasis claims $50 million in bill ings; clients include Toyota Motor North America and Government of India Tourism.