Novell Taps PJA for Global Effort

BOSTON PJA has picked up global advertising and media chores for software supplier Novell, the client has confirmed.

The independent shop in Cambridge, Mass., won the business after a review of undisclosed agencies. The incumbent on the account was WPP Group’s JWT, which did not defend.

“It’s a strategic win for us,” said Mike O’Toole, partner and director of account services at PJA. “We’re focused on big technology and b-to-b brands and Novell’s a great one. Certainly one of the largest tech companies in New England, one of the few that was up for grabs recently.”

The agency’s first work, which encompasses print, online and corporate communications, is breaking this month. The agency also handles media buying and planning chores in North America for the Waltham, Mass.-based company. Banner in the U.K. will handle media duties outside of North America.

Last year, Novell spent about $12 million on ads; from January through June 2005, the company has spent $4 million, per TNS Media Intelligence.

PJA’s client roster includes Progress Software and Akamai.