Novell Has Short List

Networking-software pro vider Novell has cut the list of contenders in its estimated $30 million review, sources said.

Austin, Texas-based incumbent SicolaMartin is partnering with parent company Young & Rubicam, New York, to defend, sources said.

The Orem, Utah-based client is also said to be considering Interpublic Group’s Mul len, Wenham, Mass., and Hill, Holliday, Connors, Cosmopulos, Bos ton, as well as WPP Group’s J. Walter Thompson, New York, according to sources.

At least one other undisclosed agency may also be in the mix, sources said.

At press time, several of the shops had made presentations, and a decision is expected early next month, sources said. It is unclear if an additional cut will be made prior to an agency selection.

Debra Bergevine, chief marketing officer at Novell, confirmed the review, but she and other Novell officials did not return calls last week.

Novell doubled its U.S. ad budget to $30 million in 2001 from $15 million in 1999, and is looking to move away from product-driven print campaigns to focus on a major image initiative that will include greater use of TV and radio, Bergevine has said.

It was unclear if Novell’s media, handled by OMD, is in-volved. Sources have said the current search is focused on creative chores.

Novell is seeking a broader positioning following its acquisition last year of Cambridge Technology Partners, an e-commerce consulting and integration outfit, sources said.

Past Novell campaigns bore the tagline, “The power to change,” but Bergevine has said that will change.