One more reason why the recession is a drag: People don’t smell as good. At least, that’s a reasonable inference from the data in a Boston Consulting Group report, based on polling conducted in March.
Forty-three percent of respondents said they’re not buying fragrances and perfumes at all these days, while 30 percent said they’re doing so less often. Thirteen percent are buying such items on promotion only, and 10 percent are buying at places with better prices. Seven percent said they’re buying these goods in smaller quantities.
Consumers probably don’t look as good, either. When it comes to skin-care products and cosmetics, 20 percent of the poll’s respondents said they’re not buying at all. Forty-one percent said they’re buying less often, 21 percent on promotion only and 12 percent in smaller quantities.