N.J. Dept. of Public Health Calls Review

NEW YORK The New Jersey Department of Public Health and Senior Services is searching for an agency to create a $4 million public health advertising and public relations campaign, with half the money devoted to an HIV/AIDS campaign targeting minority women.

New Jersey ranks first in the nation in the proportion of women living with HIV or AIDS, and more than 80 percent of these women are African-American. The department is asking shops to submit a creative, strategic and media proposal aimed at communicating the importance of HIV prevention.

The winning shop will be charged with informing people of that state’s new rapid diagnosis program and testing locations. The winner will also be asked to develop other social marketing campaigns, including the department’s tobacco control program and the state’s health emergency preparedness and response efforts.

A mandatory pre-bid conference will be held on Oct. 30 at 10 a.m. in the Department of the Treasury, Division of Purchase and Property, 9th floor, 33 West State St., Trenton, N.J.

The request for proposal can be downloaded from the office’s Web site, www.state.nj.us/treasury/purchase/bid/summary/04×36353.shtml.

RFPs are due back Nov. 21.