Nissan Debuts Versa Teasers

LOS ANGELES Noting that “typically subcompacts are subhuman,” Rob Schwartz, executive creative director at Omnicom Group’s TBWA\Chiat\Day, said Nissan’s new Versa would be positioned as roomy, feature-rich and fuel efficient.

Several 15-second teasers break tonight during the premiere of NBC’s Star Tomorrow. Nissan is the main sponsor of the show.

Banner ads on the series’ Web site feature tortured young people being squeezed into cars or pressed against vehicle windows. This references an invented disease called “autoclaustrophobia,” a theme of the launch campaign, Schwartz said.