McDonalds classifies the masses into nursery rhyme archetypes. Real athletes eat Big Macs. Agency: Leo Burnett London.
Make Some Noise
Morgan Freeman gets melodramatic about the power of your voice, for global sponsor Visa. Agency: TBWA\Chiat\Day Los Angeles
Crowds. The Anti-Drug
GlaxoSmithKline offers up its own theory on the effects of the crowd. Agency: TBWA\London
David Beckham kicks off a Global Olympic Samsung Breakdancing Event. Agency: Cheil Worldwide.
For Coca-Cola, DJ-producer Mark Ronson and singer-songwriter Katy B present a sugar-rush anthem featuring samples of athletes training for the games. Agency: Mother London.
Ready, Set, Go
Watch-maker Omega springs for a Don-Was-remixed version of "Start Me Up." Agency: Unknown.
Nine members of the London Philharmonic horn section play "God Save the Queen" on behalf of German automaker Mini. Agency: WCRS.
BP—a.k.a. British Petroleum—its public image still mired in the Deepwater Horizon spill, is catching some flak online for proudly supporting the U.S. Team. Agency: Ogilvy
The frontrunner among sappy spots—top sponsor Procter & Gamble's undeniably compelling homage to moms. After all, they do buy a lot of paper towel and laundry detergent. Agency: Wieden + Kennedy Portland.