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NEW YORK A Major League Baseball-themed in-store, print and poster push by Nike from Cole & Weber imagines the United States as a country demarcated by rabid fan loyalties.
While the re-imagined U.S. retains familiar state lines, certain liberties are taken. For example, Florida is home to a surplus of Marlins fans, while the Devil Rays—which also play in Florida but are far less popular—occupy a small patch of land.
The agency researched the boundaries of fan loyalty by monitoring chat groups and enthusiast sites.
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