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David Baldwin mixes ephemeral imagery and hard-charging racing riffs in his newest campaign for Audi.
“Never follow” is the theme line that flows through the McKinney & Silver executive creative director’s television and print ads for the German automaker.
” ‘Never follow’ intersects the point where customer and company values come together,” said Baldwin, speaking from his Raleigh, N.C., office. “Audi does things differently; its customers share that value.”
Three 30-second TV spots broke on NBC, CNBC and in spot cable markets last week.
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