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NEW YORK CBS has cut the list of contenders in its media review to three finalists including incumbent Carat, a unit of Aegis Group, sources said.
Also in pursuit are Interpublic Group’s Initiative and Omnicom Group’s OMD, per sources. CBS spends an estimated $130 million a year on ads, per TNS Media Intelligence.
Final presentations are next week and a decision is expected by the end of the month. Cheryl Lodinger, the Los Angeles-based consultant who is overseeing the review, would not confirm the finalists.
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