Netflix's Stand By Me Poster for Stranger Things Made It to a Louis Vuitton Fashion Show

The streaming service's most fashionable ad yet

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Everyone loved the fake movie posters Netflix made for Stranger Things recently that paid homage to classic 1980s films. And no one more so, apparently, than Louis Vuitton creative director Nicolas Ghesquière, who put the Stranger Things version of the Stand By Me poster on a T-shirt and paraded it down a runway at Paris Fashion Week yesterday.

It’s an unusual second life for a bit of digital ephemera. The posters ran in social media as part of Netflix’s #StrangerThursdays campaign that revisited Season 1 of the supernatural drama before Season 2 premieres.

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