NBCU, MobiTV in Pact

NEW YORK NBC Universal said it has partnered with the mobile video subscription service MobiTV to both sell full-length episodes of prime-time shows from its top networks and to launch several new mobile video channels.

MobiTV, which claims 2 million U.S. subscribers, delivers live linear feeds of TV networks to mobile subscribers, including the NBCU networks CNBC and MSNBC. This new deal creates a video-on-demand platform for the service that will allow users to pay $1.99 to watch individual episodes of shows such as NBC’s The Office and Sci Fi Channel’s Battlestar Gallactica on their phones.

In addition, sometime during the second quarter of this year NBC will launch five channels on MobiTV that will feature free, short-from content from shows on Bravo, Sci Fi Channel, USA Network, Telemundo and mun2. Those short clips will be ad supported.

NBCU is touting this deal’s both for its distribution potential and its impact on mobile advertising. “This is an extraordinary partnership with MobiTV and we’re excited to be the first major network to offer our viewers wireless access to their favorite primetime shows on demand,” said J.B. Perrette, president, NBC Universal digital distribution. “In addition, this groundbreaking deal with MobiTV will create another platform for NBCU’s partner advertisers to reach their audience.”

Other series that will be made available for fans to purchase on the MobiTV platform include USA’s Monk, Bravo’s Work Out, NBC’s Heroes and Telemundo’s Pasion de Gavilanes and Decisiones. In addition, episodes of the teen drama Friday Night Lights will be offered to users free of charge.