A Nation of Drinkers, But Not of Heavy Drinkers takes

It’s enough to drive a liquor marketer to drink. The population is full of people who sometimes consume alcoholic beverages, but many of them will neglect to toss one back for days or even weeks on end. In a new Gallup survey, 64 percent of adults said they “have occasion to use alcoholic beverages such as liquor, wine or beer.” That’s on a par with the figures Gallup has seen in polls on this topic during the past two decades.