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Media That Works has won three media buying and planning assignments that sources value at upward of $40 million.
The Cincinnati media agency has been awarded all media chores on Pleasant Holidays’ account, which sources estimate to be worth $10 million. The Westlake Village, Calif., client markets customized vacation packages from 260 offices nationwide. The task had been handled in-house, where creative responsibility remains.
MTW has also been selected as media agency of record for two other clients: Hollywood Entertainment Corp.,
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