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MTV’s first campaign from Modernista! stirred controversy during its initial week in circulation. Showing teens French kissing, the execution was banished from greater Bos ton’s transit system.
At press time, the Massachusetts Bay Trans portation Authority intended to “immediately” pull the posters from rail stations and other locations, according to Lydia Rivera, an MBTA representative.
The ad shows an extreme close-up of a teen couple with the headline: “Can I get MTV from kissing?” The tag for the overall campaign is, “We’re watching.”
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