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* Among those who follow a company, brand or association on Facebook, the most-cited reason for doing so (by 40 percent) is “to receive discounts and promotions,” followed by “to show my support for the company to others” (37 percent). Twenty-nine percent do it “for fun or entertainment.” (ExactTarget)

* Thirty percent of a survey’s respondents said they spent less on alcohol/cigarettes during the recession. (Pew Research Center)

* Among 18-24-year-olds, the top choice for a Halloween costume this year is “Jersey Shore cast member,” with “Lady Gaga” as runner-up.

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