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Ford Motor Co. is gearing up for the spring selling season, prime time for moving minivans, with a new campaign for its Ford Windstar.
Two 30-second spots break today on network TV and will air through August, when the 1999 model year is over. Five one-page print ads and a two-page spread are breaking in a variety of weeklies and monthlies in February. All of the work is from J. Walter Thompson, Detroit, the Ford division’s national agency.
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