Modem Assigns MRM Veteran to S.F.

NEW YORK Modem Media said former MRM executive Brian Powley would join the agency as managing director of its West Coast operations, beginning Jan. 3.

Powley, 44, joins the Digitas agency after two-and-a-half years at McCann CRM unit MRM Worldwide, where he was managing director of its West operations in San Francisco, Los Angeles and Seattle. Prior to MRM, Powley worked at Ogilvy & Mather, OgilvyOne Worldwide and Mediaplex.

At Modem, Powley will be managing director based at the shop’s San Francisco office, charged with overseeing business operations and client relationships for the West region. He will report to Modem Media president Martin Reidy.

Powley replaces Scott Sorokin, who left Modem in June to move back to the East Coast, according to a company representative. Sorokin was named managing director of Modem’s San Francisco office in February 2004.