MMB Goes for Grads

BOSTON McCarthy Mambro Bertino’s first campaign for Wake Forest University touts the school’s MBA program.

Four print ads, each designed to resemble a diploma, carry a graphic of the Wake Forest chapel. One execution has the headline, “If you’re impressed that our faculty has been published in the Harvard Business Review, you may be more impressed to know that’s just the ‘H’s.'” Copy reads, “Our faculty has garnered international recognition for their research placed in 133 different business journals in the fields of accounting, economics, entrepreneurship, finance, IT management, marketing, operations and organizational behavior.”