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NEW YORK Mitsubishi Motors said it would break an online ad campaign next week that drives Yahoo visitors to a branded interactive game.
The campaign, the first work for Mitsubishi done by Omnicom Group-owned shop Organic, is set to break June 15, to promote the Mitsubishi 2006 Eclipse. All day on June 15, Mitsubishi will occupy the two prominent banner ad units on Yahoo’s home page. Using rich media technology from Eyeblaster, the ad will have an Eclipse drive across the user’s screen from one banner to the other placement.
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