Last month Microsoft confirmed rumors that it would kill its long-standing default browser, Internet Explorer, and replace it with a better product dubbed "Project Spartan." Well, today at its Build Conference, the brand revealed the real name: Microsoft Edge.
Cue the U2 jokes.
People immediately took to Twitter to say the new name reminded them of the band's famous guitarist, The Edge. Some also said they were curious to try Explorer's sleeker successor, which will be included in Windows 10. Edge's aesthetic is said to be minimalist, and new features include digital ink annotation, Cortana integration and a built-in reading list.
While the brand may be looking to shake off some of the scorn the Internet Explorer browser has recieved in recent years, Microsoft isn't fully letting go of IE's iconic branding. The new browser name allows Microsoft to keep its lowercase "e" logo, which it has updated slightly by removing the halo.
A spokeswoman for Microsoft did not immediately respond to requests for comment.
Here's a sampling of reactions on Twitter today. (And yes, everyone is making the same U2 quip.) Check it out below:
— Lance Ulanoff (@LanceUlanoff) April 29, 2015
Microsoft Edge brought to you by U2 – Even Better Than the Real Thing will play each time you open the browser
— Tim Smith (@TimothySmithSF) April 29, 2015
— Brad Orluk (@BradOrluk) April 29, 2015
Hang on, I thought U2 were signed to Apple. Oh wait, the browser is Microsoft Edge, not The Edge.
— Simon Le Gros Bisson (@sbisson) April 29, 2015
I'm weirdly excited to use Microsoft Edge. Looks nifty – and I dig Cortana. Plus highlighting pages is real nice for research.
— Chris Leddy (@CapnRaccoon) April 29, 2015
Microsoft Edge on non-Microsoft hardware? Cortana, has the best voice recognition/personal assistant tech that I've used. Hands down.
— Brian Tong (@briantong) April 29, 2015
like the ford edge, microsoft edge is a safe, inoffensive crossover pic.twitter.com/r6TrrtzQ8w
— Chris Ziegler (@zpower) April 29, 2015
Apparently sexual edging is also called "surfing" which explains why Microsoft's new browser will be called Edge.
— Erik Hinton (@erikhinton) April 29, 2015
On the plus side, Edge lets Microsoft stick to the E in the icon which everyone knows to click on.
— Sylvain Galineau (@sgalineau) April 29, 2015