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NEW YORK — Merrill Lynch issued a survey last week of 17 unnamed national advertisers that expects a rise of 4 percent in ad spending next year over 2002. No dollar figures were given. For 2003, 70 percent of respondents expect to increase their ad budget, 18 percent expect their budget to remain flat and only 12 percent expect their budget to decline. Seventy percent of respondents do not expect to exercise their cancellation options for their upfront commitments; all of the respondents use TV.
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