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LOS ANGELES Mercedes-Benz launched the R-class vehicles last night with a 30-second brand spot via Merkley + Partners titled “1886,” according to the agency.
Shot in Prague to resemble late-19th century Germany, the ad shows two old men driving an original Mercedes horseless carriage. The men spot something off road and get out of the carriage to discover a 2006 R-Class Grand Sports Tourer. Excitedly examining the car’s features, they eventually note the Mercedes-Benz badge, suggesting that the men are Gottlieb Daimler and Carl Benz glimpsing the company’s future.
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