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NEW YORK Joseph Abboud, a maker of high-end men’s clothes, has hired DiMassimo Carr Brand Advocates to handle its $15-20 million account, sources said.
The New York independent won the account following a review that included about five undisclosed contenders, sources said. The Grover Group had handled the account. Last year, the brand spent about $2 million on ads.
DiMassimo Carr is charged with creating a campaign that does not follow a typical fashion formula, sources said.
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