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MediaVest will continue to work with PUR as its media agency of record after a review involving three other undisclosed agencies.
The Publicis Groupe unit had been handling online and offline media planning and buying for the line of water filtration products before the company was purchased by Kaz, the healthcare and home environment division of Helen of Troy Ltd. in December 2010. PUR had previously been owned by Procter & Gamble. Roth Associates, N.Y. oversaw the agency review.
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