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NEW YORK MediaCom has hired Mark Piazza as managing partner and CFO. He replaces Laura Giannini, who has left the agency.
Piazza joins the shop, a unit of WPP’s GroupM, from Publicis Modem, the digital and direct marketing arm of Publicis Worldwide. He reports to MediaCom CEO Doug Checkeris.
Commenting on the hire, Checkeris said in a statement, “Mark’s skills, including his work with leading digital and cross-channel communications companies, offer an exceptional match with MediaCom’s ongoing plans for growth and development.”
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