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Mead Corp. has begun a review of creative and media duties for its $8 million school and office products division.
The account is now split between Partners & Shevack, New York, which does the creative development, and Sive/Young & Rubicam, Cincinnati, which handles media placement.
Dana Walker, marketing manager for the division, confirmed the review but declined to disclose invited agencies. She indicated the account will likely be united at a single shop. Partners is among the contenders, Walker said; she would not say whether Sive/Y&R is being considered.
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