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NEW YORK McDonald’s will partner with Blockbuster and Limited Too in a promotion for its tween-targeted Mighty Kids Meal.
Under the promotion, which began last week, kids can receive coupons for free rentals from Blockbuster when they get a Mighty Kids Meal. The three-month promotion wraps in January.
A national television spot, via Leo Burnett, Chicago, breaks in mid-November bearing the “I’m lovin’ it” tag. The 30-second ad shows kids enjoying themselves at a McDonald’s and then skateboarding home to play video games they rented at Blockbuster.
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