Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO – Looking to combat Burger King’s grilled BK Broiler chicken sandwich, McDonald’s Corp. this week is expected to test a McGrilled Chicken sandwich in Chicago and possibly other markets, industry insiders said.
McDonald’s has tested several variations of a grilled chicken sandwich under the Mac’s Grill and other names, but has yet to find one to roll out on a national basis. The McGrilled Chicken combines a chicken patty with herb sauce, red onions, lettuce and tomato and will be priced at $2.39.
Meanwhile, McDonald’s is taking advantage of its successful Michael Jordan-Larry Bird ‘Showdown’ campaign and launching a sequel during the football season beginning on ABC’s Monday Night Football telecast tonight (ADWEEK, Aug.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in