DETROIT-McCann-Erickson is realigning its Troy, Mich., office to better meet the needs of its main client, General Motors.
Gunnar Wilmot, who was transferred from McCann’s Frankfurt, Germany, office earlier this year to work with McCann vice chairman, North America Sean Fitzpatrick overseeing the increasingly complex GM work, has become managing director of the office.
In an internal memo to the staff last week, Wilmot said Fitzpatrick is relinquishing all responsibilities for the GM account in the U.S. He will concentrate solely on international issues, while Wilmot gives up international interests to focus on this country.
Fitzpatrick said he is pleased with the changes and the chance to focus on one area.
McCann is the national agency for the Buick and GMC lines; the agency services GM in more than 70 different countries.
“In Detroit, we need new blood, we need a whole new way of doing business,” Fitzpatrick said. “As far as I’m concerned, [Wilmot is] the best, and I think this is going to be a statement as to what we’re willing to do to make sure [GM is] getting the best.”
Dick Hill, the office’s former general manager, assumes a new role as executive vice president and director of professional development.
Other agency changes include disbanding the Total Communications department, formed about 18 months ago, to focus on promotional projects for GM. Those activities now are being handled by the individual account teams, Wilmot said.
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