McCann Taps BBDO

McCann-Erickson Worldwide is bringing in an executive from BBDO in New York to fill its executive creative director post.
Kevin Moehlenkamp, 34, a senior vice president and creative director who has worked on several BBDO accounts–including Frito-Lay, Federal Express, HBO, Pepsi and Pizza Hut–will assume the new post in early July, said Gunnar Wilmot, managing director of McCann’s Troy, Mich., office.
The executive creative director post was vacated in late April when Kent Aitchison resigned to rejoin Ogilvy & Mather, Dearborn, Mich., the agency he left last October to join McCann [Adweek, April 27].
McCann’s creative department has undergone rapid changes, including the naming of Jonathan Cranin as McCann’s chief creative officer on all North American GM work. Cranin, executive vice president and deputy creative director at McCann in New York, will continue in that position, with Moehlenkamp reporting to both him and Wilmot.
While Moehlenkamp brings experience with some of the world’s biggest brands, he has yet to tackle automotive advertising. He said he welcomes the challenge.
“I look at Buick as a brand that has developed over the years into an American icon, just like some of the other accounts I’ve worked on,” he said. “It’s a brand that has a lot of class. It’s well respected, and I think the advertising should reflect that.”
He said his past work has “tried to bring out the emotional part of buying things, or the emotional tie to certain products. And I think car advertising is the perfect place for that type of advertising.”
Moehlenkamp, who spent seven years at BBDO, was sought for the position on the referral of Judy Wald Partners, a New York creative recruitment agency. Wilmot said the agency conducted a nationwide search.
“No one here discounts Detroit talent, but we weren’t confined just by talent in Detroit,” Wilmot said. “We were looking for world-class talent. He just happened to be from New York. I would have chosen this guy if he were from St. Louis or Troy or Chicago or San Francisco.”