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AMSTERDAM—McCann New York may have redefined the potential of virtual reality with its “Field Trip to Mars,” but the agency can clearly still crank out a classic TV spot, too.
The agency’s flagship office won three golds at the global Epica Awards this week, with one going to its ambitious and educational Mars effort for Lockheed Martin and two honoring its “TV Doctors of America” campaign for Cigna.
The Cigna campaign, driven in social largely through the support of stars like Patrick Dempsey, won top honors in the Online: Healthy, Beauty and Fashion category and in the TV:
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