Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
McCann-Erickson Worldwide has named chief creative officer Marcio Moreira to the new post of director of global brands, effective Jan. 1.
Moreira’s mission is to act as chairman John Dooner’s “chief brand builder” for McCann’s
28 global clients, including General Motors and Unilever. Many ad agencies are repositioning themselves to fend off management consultants and brand identity firms.
“We haven’t had someone here to talk with the CEOs and worldwide marketing officers about brand development, which is an art form,” said Moreira.
Moreira, 50, will retain his chief creative officer title but relinquish his duties as regional director of McCann-Erickson Asia Pacific.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in