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Eisner Communications came up a winner in the mandatory review for the Maryland Lottery’s $90 million advertising account.
The Baltimore shop, incumbent on the account since 1997, has been handed the $15 million annual business through 2006. A performance-based option can extend the contract an additional two years.
The state’s Board of Public Works must approve the lottery board’s recommendation.
“When you win a coveted piece of business the first time around, it’s a big moment,” said agency chief executive officer Steve Eisner.
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