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NEW YORK Magna Global Trading, a unit of Interpublic Group’s Mediabrands, has rebranded as Orion Trading and opened five new offices overseas in Australia, Brazil, Germany, Mexico and Spain.
The expansion reflects the increased demand for barter advertising services by clients in the global recession. The IPG barter shop has had offices New York (where it is based), Los Angeles, London and Toronto.
According to company CEO Brian McMahon, the name change “reflects our continuing response to our clients who are looking for a global barter solution.
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