Mad Dogs’ Co-Founder to Join Euro RSCG

NEW YORK The co-founder of Mad Dogs & Englishmen, which closed its doors last month, has joined Havas’ Euro RSCG here as creative director, effective June 20.

Nick Cohen, 47, will relocate from San Francisco to New York. He will report to executive creative director Jeff Kling, working on accounts to be determined.

“If he replaces anyone, he replaces me. But there was no slot that was vacant,” said Kling, who moved up to the executive creative director spot at Euro RSCG in January, succeeding Kevin Roddy, who left to join Bartle Bogle Hegarty here.

Cohen co-founded the New York office of Mad Dogs in 1991, creating campaigns for clients including TV Land, Yoo-Hoo and Moviefone. Prior to Mad Dogs, Cohen was group creative director at Ogilvy & Mather in New York, and before that, he was creative group head at Chiat/Day, also in New York.

One reason he decided to join Euro RSCG was the opportunity to work with Kling, Cohen said.

“I knew about him when I started Mad Dogs, and I just loved the work he did and his approach to advertising,” Cohen said, adding that Euro RSCG is “getting to be an agency that’s on a bit of a roll. … They’re winning a bit of business and it seems like a really good fit for me in this stage in my life.”

Mad Dogs & Englishmen closed its doors last month [Adweek Online, May 18]. Spending cuts by Atkins Nutritionals, one of its last remaining clients following a lengthy decline, sealed the shop’s fate.

Atkins has hired former Mad Dogs managing partner Robin Hafitz in a consulting role, the company said. Hafitz yesterday confirmed the assignment, saying she and former Mad Logic planning director Meryl Freeman have taken on a number of freelance strategic assignments that will likely last through the summer [Adweek Online, June 2].