MacManus To Drop Olds Dealer Work

DETROIT-The Alliance for Automotive Marketing, the automotive retail unit of The MacManus Group, is resigning its dealer business from General Motors’ Oldsmobile division to focus solely on expanded responsibilities for its Pontiac-GMC dealer accounts.
The Olds accounts include dealer groups in Detroit, St. Louis and Phoenix, and are responsible for about 20 percent of the Alliance’s billings, said Mark Gjovik, Pontiac-GMC group account director at D’Arcy Masius Benton & Bowles, Troy, Mich. After resigning the Olds business, Alliance billings will be about $40 million, said Gjovik, to whom the Alliance reports.
The agency’s relationship with Olds will be phased out gradually by early 1998, Gjovik said.