LSB Vets Start Shine; First Work Is for Elefanten

The three founders of Shine Advertising left Lindsay, Stone & Briggs at different times last summer but found themselves at a similar point in their careers.

“You have a moment in life, [like] when you’re getting married or buying a house, when it’s time to move on to the next phase,” said Curt Hanke, the fledgling Madison, Wis., agency’s account director.

After several years of working at agencies such as LSB, Campbell Mithun and Young & Rubicam, Hanke, Mike Kriefski and Chad Bollenbach decided it was time to work for themselves.

“The bottom line is we all learned a lot [at LSB and other agencies], but we’re all entrepreneurs,” said Hanke, 29.

Kriefski, 35, is Shine’s creative director, while Bollenbach, 31, serves as design director.