L’Oréal Is Reviewing Its Media Business

Marketer spent $870 million last year

L'Oréal USA, the American unit of the French beauty company, is reviewing its media business. 

The cosmetics corporation, which houses brands like Maybelline, Redken and Lancôme, spent $870 million on media in 2014, down slightly from the $930 million it spent in '13, according to Kantar Media. 

The review comes after Nadine McHugh, svp of omni media, strategic investments and creative solutions, joined the company from Colgate-Palmolive last fall. McHugh will be taking the reins of the review. 

"We anticipate this comprehensive review to take us through the end of the year," McHugh said in a statement. "This review is about finding passionate, innovative and collaborative agency partners most attuned to L'Oréal's culture and consumers, and then working together to redefine the future of marketing. [The company] is now poised to take our strategic marketing to the next level."

It is unclear if L'Oréal is working with a consultant on the search or which agencies it has asked to pitch. The company declined to provide further details. 

Publicis Groupe's DigitasLBi handles L'Oréal's digital buying while UM, a unit of Interpublic's IPG Mediabrands, runs the company's TV and print buying. UM will be defending, according to a representative. A rep for DigitasLBi was not immediately available.