Lloyd’s Fashion Focus Appeals to Sure Fit

NEW YORK Lloyd (+Co) has been assigned the creative portion of Sure Fit’s $13 million advertising account, the agency said.

Sure Fit of Allentown, Pa., selected the luxury and fashion boutique agency to craft television and print ads for its decorator slipcover line. The work is scheduled to break in January.

The New York shop has also been charged with creating a brand identity and advertisements for line extensions that will include bedding and window treatments.

The client also hired Fleishman-Hillard to manage its public relations efforts.

Lloyd’s other fashion-related clients include Yves St. Laurent, Tommy Hilfiger, Cole Hann and Perry Ellis.