Lighting is an integral part of any musician's live show—it can alter the mood of the audience or add color and excitement to the gig. To show consumers they too can create their very own intimate music series at home, lighting company Philips teamed up with Live Nation Entertainment to create the Living Light Sessions.
The six-part series—which features performances by up-and-coming artists and bands who get to set up their own lighting and living room-style sets—also illuminates some of the key features of the Philips Hue personal wireless lighting system that connects to 450 third-party apps through which users can do things like change light color and intensity, and adjust it to the beat of the music.
"It's really about finding these emerging artists and taking that to highlight why lighting is important to them and letting consumers know how this product can inspire their own home concert or dance party," Maureen Ford, Live Nation president, national and festival sales, told Adweek.
Kicking things off with English band Rudimental, Live Nation and Philips will roll out five additional sessions throughout the first quarter of next year. In each session, artists set up the Philips Hue lighting however they see fit to capture whatever mood or feeling they want. During Rudimental's performance of its hit song, "Lay It All on Me," the group wanted to use its favorite color, purple, to imbue the living-room setting with a laid-back mood.
"We make music that brings together disparate ideas, genres and people. Being able to perform our songs in someone's home and see how the Philips Hue lights responded and impacted the mood was incredible," Rudimental co-founder Kesi Dryden said in a statement. "We fed off the interaction and I think our fans will love the vibe that the lights brought out in these Living Lights Sessions videos—we certainly do."
Philips Light North America CMO Scott Martin said the partnership with Live Nation was a natural fit for the sessions because the relationship between light and music is so important. Martin hopes the series will help customers understand the different ways they can use the lighting system in their own homes and parties. On Halloween, for instance, Martin used his system to set up a unique sound-and-light experience, cueing up eerie music for approaching trick-or-treaters, he said.
"We're at an interesting time in our history, at the convergence of lighting and technology," Martin told Adweek. "What we really like about this partnership is it's able to show what you can do with music and customize it with a living light session and light show. It's something that, as you have it, you design your own experience."