Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ford Motor Co. will more than double its network media spend behind Lincoln Mercury, starting with a new campaign that breaks this week. The work is tagged, “There are those who travel. And those who travel well.”
Lincoln’s former tagline, “American luxury,” will continue as the brand’s internal “rallying cry,” said Ann Kalass, Lincoln Mercury mar keting manager.
A 60-second branding spot, titled “Living Well,” breaks today, followed by three ads for Navigator that will roll out May 8.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in