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Lexus is returning to the Big Game with a new tagline.
The luxury automaker today released a 60-second extended version of its Super Bowl spot, "Man and Machine," which features freestyle dancer Lil Buck, narration by actress Minnie Driver and Sia's latest single, "Move Your Body."
The ad was directed by film and music video director Jonas Åkerlund. It introduces the brand's new tagline, "Experience Amazing," from its creative shop, Team One. A 30-second version of the ad, which is a showcase for the new Lexus LS and LC, will run during the game.
"Lexus' newest models reaffirm the brand's performance, engineering, design, and craftsmanship prowess," said Brian Bolain, general manager of Lexus Marketing, in a statement.
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