Levi’s Names Global CMO

NEW YORK Levi Strauss & Co. has named Kodak veteran Jaime Cohen Szulc global chief marketing officer, a new position at the company.

Szulc (pictured), who was most recently COO of Eastman Kodak’s consumer digital group, will report to Levi’s CEO John Anderson.

Szulc joined Kodak in 1998 as the marketing head for Latin America, later moving on to become general manager of the Americas region. Before that, he held marketing posts at Procter & Gamble Brazil and SC Johnson Latin America.

Levi’s current creative agency of record is Wieden + Kennedy, Portland, Ore. The company’s current ad campaign features artistic, Americana-soaked visions of the young target audience with the theme, “Go forth.”

Independent Wieden launched that campaign shortly after its hire by Levi’s last December. The brand typically spends $80 million in annual domestic measured media, per Nielsen. Omnicom Group’s OMD was tapped in a separate review for media chores last October.