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Digitas has won Lenovo's North American media planning, buying and analytics responsibilities.
The hire follows a two-month review in which Deutsch and Kirshenbaum Bond Senecal + Partners were also finalists. Incumbent Neo@Ogilvy did not defend.
The assignment, which covers traditional and digital media channels, will be handled at the agency's Boston office.
Lenovo spent $30 million on media in 2011, according to Nielsen. That figure does not include digital spending.
“As we continue to grow our share and relevance in a highly competitive industry, we need an agency to help us break through to our target audience," said David Rabin, Lenovo's executive director of marketing for North America.
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