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ATLANTA–VF Brand Solutions, a division of VF Image Wear, has issued a request for proposals in an upcoming review for its Lee, Wrangler, Hero, Gitano, JanSport and The North Face brands business-to-business marketing.
Lori Harris, a marketing executive at the client’s (formerly VF Corp./Vanity Fair) Martinsville, Va. office, estimated annual billings to be $1-1.5 million. Harris also suggested VF’s Eastpak and Healthtex lines would be going into review.
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