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TraverRohrback Touts Legal Help Program
DETROIT–A new campaign from TraverRohrback challenges the stereotype of lawyers as spotlight-seeking cashmongers with no regard for right and wrong.
The Kalamazoo, Mich., agency touts a new State Bar of Michigan program that provides legal services to low-income residents. Three 30-second TV spots convey how the “Access to Justice for All” program helps people without regard to race, age or economic level, said account service director Steve Kunkel.
The spots will air in both public service announcement slots and purchased media slots statewide, he said.
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