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The latest Wells Fargo hiccup—some employees improperly altered documents about corporate customers, as first reported by the Wall Street Journal—made the news last week, shortly after the company unveiled an ad campaign promoting a new kind of Wells Fargo.
That might seem like a problem. But it isn’t an issue for CMO Jamie Moldafsky, who believes the latest snafu is an example of what the ad campaign, from BBDO in San Francisco, promises.
“Part of the way things are truly different is that we’re proactively fixing what went wrong, making things right and reviewing our efforts to find and fix [problems],” explained Moldafsky.
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